INILAH.COM, Bandung - During 2014, PT Richeese Kuliner Indonesia targeted the number of Richeese Factory by 50 outlets this year.
Richeese Factory Marketing Communication Fahmi Ristianty said that until now there were 23 outlets in several cities, such as Jakarta, Tangerang, Bogor, Bandung, Surabaya and West Karawang.
"We will continue to expand to other cities with a total of 50 outlets in 2014," Fahmi said when met at the Richeese Factory Media Gathering at Jalan Buahbatu, Bandung, Wednesday (05/07/2014).
This, said Fahmi, proves that Richeese Factory consistently gives appreciation to customers so they can more easily reach places to eat that have been established for three years.
"The aim is to continue to develop Richeese Factory because we want to give appreciation to customers so that they can more easily reach Richeese Factory locations. With the target market of 16-22 years, " she explained.
One of the Richeese Factory's mainstay menus is Fire Wings, which is served in various levels of spiciness.
"The spiciness level is from 0-5. If you claim to like spicy foods, you must really try level five, "Fahmi said.
Fire Wings is a chicken wing wrapped in barbeque sauce. Then the Fire Wings treat comes with cheese sauce.
"All foods served by Richeese Factory use cheese sauce. That is indeed our characteristic. For Fire Wings that we have, chili is used for imports, "she explained.
On that occasion, stepping on their third year, Richeese Factory held a thanksgiving event by inviting orphanages. "We invited 30 orphanages to cut the cone and eat together," she said.
Richeese Factory works with WVI (World Vision Indonesia) to hold charity activities on every transaction made by customers.
She said, the charity was done by setting aside Rp1,000 for every 5 combo package transactions at Richeese Factory.
"Making donations is advantageous for many people, especially children," Fahmi said. [Hus]